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It is somewhat ironic that the companies with the most comprehensive databases (cataloguers) have been the least likely to seize upon advanced customisation or personalisation. That said, cataloguers do use selective binding to create different versions of an edition and to achieve production economics in the processing of two or three editions of a title. That is, cataloguers are more apt to personalise editions in the bindery rather than on-press, binding selected signatures on a more or less customised basis for individual customers or collections of customers.

0 Source: Pira International Ltd Not too many respondents were involved in newspaper printing at all, and even fewer were involved in digital printing of newspapers, which is not especially surprising. As for run-length trends, the biggest is the decline in the number of newspapers overall, but for specific titles, run lengths are large enough that the whittling away of subscription and newsstand sales doesn’t affect the average significantly. com print > e-book > analogue-to-digital printing: navigating the transition Run-Length Trends ways it could work28, but so far no one has actually developed any kind of system or tried it with specific titles.

The enabling technology of digital printing has changed that. com print > e-book > analogue-to-digital printing: navigating the transition Run-Length Trends That’s an important point to bear in mind when thinking about analogue-to-digital printing shifts in the context of run length. Over time, a market for short-run printing developed as the technology produced quality output, as more print buyers got savvy about digital printing, and as print buyers’ clients began to realize the advantages of not having to print oodles of things and then find a place to store them.

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Analogue-to-Digital Printing - Navigating the Transition by Pira International Ltd, Richard Romano


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