Download e-book for iPad: Analogous and Digital by Otl Aicher

By Otl Aicher

ISBN-10: 3433031193

ISBN-13: 9783433031193

ISBN-10: 3433605904

ISBN-13: 9783433605905

ISBN-10: 3433605939

ISBN-13: 9783433605936

ISBN-10: 3433605947

ISBN-13: 9783433605943

ISBN-10: 3433605963

ISBN-13: 9783433605967

Otl Aicher (1922-1991) was once a very good character in smooth layout, he was once a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm tuition of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible verbal exchange of our occasions. An imperative section of Aicher's Read more...

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Otl Aicher used to be a superb character in glossy layout. His paintings is anchored in a "philosophy of constructing" encouraged e.g. via Ockham, Kant or Wittgenstein, a philosophy interested by the Read more...

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Example text

Does language live on observation, or is it a product of eternal validity? if one reads the writings of wittgenstein one has the impression that he had books by ockham on his bedside table, and that ockham gave him the courage to go on. wittgenstein then found out that language is like sport. language has rules that change according to the course of the game. wittgenstein recommended to philosophers that they play language games. because he was convinced that the meaning of language was its use.

He built universals, something actually valid. in comparison with this ockham would be the patron of the functionalists. everything in the world is a case. everything is a response to a situation. nothing is a quotation. nature does not repeat itself, man is different tomorrow from today, the world is different tomorrow from today. how will it be? creative use shows this. what is great, once classicism, does not tell us how it will be. the modern thing is to think non-classically, to forget universals (and let the capital letters die out).

Now what would happen if we reached the insight that thinking in pictures and the associated visual language had a higher human value than analytical perception and its appropriate mode of expression? what if we were to reach the conviction that human life is not grounded in precision, but in the grasping of connections, facts, relationships, links, analogies? certainly our technical civilization is built on exactness and precision. is our moral, political and cultural existence determined by this as well?

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Analogous and Digital by Otl Aicher


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