By Dick Cross
Looking towards the C-suite? Take heed. writer and serial CEO Dick pass pulls again the curtain in this best management position, explaining in his new publication that being a winning chief, operating a company, and doing it terribly good is not a full-time activity. In 60-Minute CEO: the short music to best management, move makes the case that the one maximum determinant of industrial good fortune revolves round the task on the best. go means that crucial, and sometimes ignored, responsibility for a CEO is considering the way to enhance his or her company and the way to be a pacesetter. pass additionally unearths mediocre chief could be remodeled into an exemplary one just by refining key issues: pondering and personality. In Cross's trademark conversational type, he conveys why approach and execution, whereas very important, should still take a again seat to authenticity and accountability, and that the basic components of the CEO position might be entire in different 60-minute periods each week....
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Additional resources for 60-Minute CEO. Mastering Leadership an Hour at a Time
Am I number one in my market for what I do? Am I as confident and proud when I’m talking about my business as I used to be? Why do people continue to do business with me … is it any different from before? Have any customers stopped? Why? No one else in the organization has the responsibility for consolidating this kind of thinking into an overarching picture of the current health of your business. It’s all yours. Failing to do it is a choice to abdicate the future of your business to the wiles of others.
The result is that the buying behavior of consumers, who are now armed with more detailed and credible information, is not as easily categorized into homogeneous and predictable groups. Those who may seem identical in demographic respects may be as different from one another as a skinhead and a priest in terms of what they care about, and what they want to buy and why. So now how do we identify cohesive markets? How do we reach people who will respond similarly to the same stimuli from businesses like ours?
Success in mature businesses turns on the relentless refinement of processes and on continuous, if only slight, improvements of precision in products and operations rather than on new, broad, creative strokes. The top leadership role in the mature stage is more about steadily maintaining the brand, the image, the core values, the purpose, and the morale of the business, rather than heroic reimagining of the fundamental concept and gaining committed followership. Take this message to heart and be constantly aware of the life cycle stage of your business.
60-Minute CEO. Mastering Leadership an Hour at a Time by Dick Cross